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Objectives: Upon completing the seminar participants will be able to:
Recognize the challenges facing community pharmacy and how automation/technology is usually used to meet these challenges.
Recognize the potential difficulties in justifying automation in an environment of slow or non-existent Rx growth.
Identify redeployment opportunities that can generate increased revenue for the business and how automation technologies can be used to free the pharmacist time required for these opportunities.
Implement a plan of action to identify suitable redeployment opportunities.
Format: A speaker / slide presentation followed by Q & A.
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Duration: The seminar will be two hours (including speaker introduction and Q & A).
Outline:
Overview of community pharmacy's current competitive situation, including the challenges currently faced with the growth in mail order and big-box competition.
Review of how pharmacy automation/technology is usually viewed as (one of the) answer(s) to these challenges.
Discussion of how a lack of same-store Rx growth makes it difficult to justify automation (through reductions in current or future payroll) and what the value of other benefits of automation is.
Review the impact of increasing demands from an ageing population coupled with the growing complexity of medications and therapies will have on pharmacists' workloads and employers' staffing decisions.
Review redeployment of existing staff as opportunities to create additional income, differentiate the pharmacy from the competition, and attract/retain the best employees.
Importance to Pharmacists:
Increasing competition from mail order and big-box pharmacies continues to threaten community pharmacists, often stagnating their prescription volumes and enticing away their best people. One way this competition improves pharmacists' (and pharmacies') output, productivity, and efficiency while enhancing retention rates and reducing potential errors is the use of customized technology solutions. This session will explore how community pharmacists can compete by increasing their services to boost earnings and differentiate themselves to their patients. Attendees of this session will leave empowered to make redeployment decisions to lead their pharmacies into the future of frontline healthcare.
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